Misleading content online becomes more sophisticated with each technology advancement. One type of “fake news” becoming more prominent across all social channels is the deepfake, a video that’s been modified to make the subject appear to be doing or saying something they did not.
Deepfake videos are made to fool viewers for a variety of reasons including political agendas, financial gain, to embarrass someone or a group, or to use for blackmail. Public figures can be made to say things they never said, inciting viewers or followers to think a certain way and take action based on misinformation. A viral deepfake video supposedly of Tom Cruise has more than a million views. Here’s a breakdown by the video’s creator on how he utilized AI to construct the video: DeepTomCruise TikTok Breakdown.
It is possible to identify some deepfake videos by noticing changes in skin tone, jerky facial movements, or lip movements that do not match dialogue. But as the technology improves these clues could become even harder to spot. If you have concerns about the authenticity of a video purporting to be from UF, please contact the department posting the video or send your concern to the UFIT Help Desk.