Rebranding of the UF Homepage

SCREEN CAPTURE: Updated UFL.EDU homepage, University of Florida

UFIT enabled the Office of Strategic Communications & Marketing (SCM) to lift the University of Florida’s web presence. The full rebranding of the top-level domain (i.e., the UF homepage), referred to as Tier 1 of the project, went live on April 11. SCM initiated the redesign project with the agency Stamats and UFIT in June 2021.

“UFIT’s leadership and staff were instrumental in providing technical insights and support for a successful site migration for UF,” said Ana Perez-Olave, associate director of digital marketing. “The collaboration between our two offices was very fruitful, and SCM looks forward to the continued partnership with UFIT throughout the Tier 2 (templates for colleges) and Tier 3 (templates for departments, centers, and business units) phases of the project.”

Approximately 22 members of UFIT are involved in the project, including web developers and designers, along with infrastructure staff involved in load testing and managing the web servers.  While continuing to support clients in TERMINALFOUR, Web Services staff adjusted their techniques and learned new skills to prepare the required infrastructure.  To date, staff have logged more than 4,000 hours to the project. As soon as Tier 1 went live, UFIT focused development energies on the Tier 2 and Tier 3 project deliverables. Anyone needing support with their T4 environment, T4 training, or who has a question about web standards, may use the form.