December 5, 2012
Each year UF’s homepage hosts nearly five million unique visitors. Frequently those visitors utilize the homepage “Contact Webmaster” link for all sorts of questions, ranging from admission application deadlines and ordering transcripts to reporting a broken Web link.
With the advent of its new online form, UFIT’s Web Services group can now get a majority of those questions to the department that handles the information much faster than before.
“The site analytics recorded visits from over 200 countries last year,” says Kim Standifer, UF’s Web Services Manager. “The university’s homepage is truly the online ‘front door’ point of entry for people around the country and around the world. We enhanced our contact page to improve the UF homepage visitor experience.”
Instead of all questions going to the central ‘Contact the Webmaster‘ email, questions can now be submitted directly to the university areas receiving the most questions. For example, questions about international admissions requirements go directly to the Office of Admission, instead of into the extended Web Services queue of emailed questions. Questions related to general technical assistance, like with GatorLink passwords or Internet access, go directly to the UF Computing Help Desk. The goal for the redesigned form is to expedite answers to questions visitors send in on a wide range of topics.
“There were more than 29 million page views of UF Web sites last fiscal year,” says Standifer. “That creates an opportunity for visitors to think of a lot of questions. The enhanced contact form gives us the opportunity to better assist UF’s virtual visitors.”